Maybe they’d like to sponsor a footbiking team

Team RadioShack poster

Word that RadioShack will end its cycling sponsorship is disappointing, but not unexpected (Steven Woo)

Bicycling Magazine reports that RadioShack, weary of certain recent scandals, is dropping bicycle-racing involvement.

After the last 12 months, you can’t really blame RadioShack for pulling the plug on its team sponsorship. According to a report in l’Equipe, the Texas-based electronics retailer will end its sponsorship at close of the 2013 season, citing poor corporate performance, repetitive bad news for the sport and a shift in strategic focus to Asia.

Footbiking sport is a lot more wholesome.


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