Young Americans turn away from driving

Foorbike billboard

Financial Times runs the numbers:

For generations of American teenagers, the car was the paramount symbol of independence. But in the age of Facebook and iPhones, young adults are getting fewer drivers’ licences, driving less frequently and moving to cities where cars are more luxury than necessity.

Figures from the Federal Highway Administration show the share of 14 to 34-year-olds without a driver’s licence rose to 26 per cent in 2010, from 21 per cent a decade earlier, according to a study by the Frontier Group and the US PIRG Education Fund released this month.

Maybe its time for a consortium of footbike manufacturers to buy some really prominent ads.

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