Xootr designer: Why ugly sells

XootrDesigner John Edson muses on the design of some successful products:

[W]e designed a kick scooter, the Xootr, whose design was rooted in the very same framework of meaning as the [popular, ugly] clock. Its simple use of low-tech materials, wood and aluminum and steel, is reminiscent of homemade scooters. Exposed mechanisms and lack of flourish appeal to our sense of so-called simpler times. Xootr triggers feelings of nostalgia subtly and without literally replicating the object of yesteryear.

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One Response

  1. LOL. I like your headline. Ugly sells. I must remember that. Thanks!

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